Our fearless leader Sofia Beschen was featured this weekend on YouTube and it is going viral. Enjoy!

You’re invited to The Chama Swim Girls Night Out Trunk Show. Celebrating our first year in the business!! Saturday December 4th 2010 5:30 p.m. – 9:00 p.m. (stop by anytime) 59-262 Kam Hwy Don’t forget to bring a friend! As a thanks for all your support I’m offering my whole 2010 collection at %50 off. [...]

North Shore beauty Sofia Beschen and designer Alexandra Gutierrez team up to bring a new swimwear line to life called Chama Swimwear. Sofia grew up in Venezuela as a ballet dancer. The name Chama is a word used in Venezuela to greet good friends.